When guests choose a holiday home, they’re often looking for more than just somewhere to stay. They want to get a sense of their surroundings – to connect with local food, people, and culture. Promoting a home can have just as much to do with the location itself. That’s why at Bloom Stays, we believe investing in the areas and communities around our properties isn’t just the right thing to do, it’s also good business.
From festivals and markets to arts events and community gatherings, supporting local culture helps the places we love to thrive. Alongside attracting visitors, these events celebrate local commerce, entrepreneurship and creativity, becoming a core part of a destination’s culture and what it’s best known for.
For guests, a stable sense of place offer countless opportunities for connection, and can provide fond memories of a destination that make them more likely to return. For our holiday let owners, this can in turn lead to great things: more bookings, repeat guests, and stronger word-of-mouth recommendations.
Leadership rooted in community
From the very beginning, our founders Rowena and Nicky have been clear: success for our company must also mean success for the villages, towns and cities where we operate. That vision has guided our growth, not only in financial performance but in the way we connect with our surroundings.
Sponsoring and attending cultural events is one of the ways we put that commitment into practice – forward-thinking, people-focused, and built on long-term stability. It’s all part of the eco-system we’re building around our houses: one that supports local people, creates shared opportunities, and keeps our destinations thriving year after year.
Visibility that supports your property
When we put our name to local festivals and events, it means more to us than a logo on a banner. As well as raising awareness of our brand among exactly the people most likely to stay in our houses, it helps guests see Bloom Stays as an active part of the place they’re visiting. This creates a halo effect for our properties, giving them added appeal and credibility as real beacons of their respective destinations.
For owners, that translates into increased visibility for your holiday let, backed by a company with a strong and recognisable presence in the local area. It’s another way we reinvest our success to strengthen yours.
A track record of showing up
We support events across the regions where our houses are based, from cultural celebrations and community gatherings to food festivals and arts programmes. Each time, we’re not just present, we’re involved, building relationships that keep our brand front of mind for guests and locals alike.
Take the Rye Harvest Wine & Food Fair, for example. This year, we sponsored the Jazz Breakfast, but our involvement didn’t stop there. Our team braved the rain to attend the festival in person, reconnecting with local businesses such as Mountfield Winery and Georgie Porgie Catering – both of whom we’d first met while researching suppliers for Chequer. Those conversations came full circle when Mountfield became our sparkling wine of choice for Chequer’s launch event in October – proving how having a local presence can deepen relationships and add genuine value to our owners’ properties and guests’ experiences.
Similarly, Biddenden Tractorfest marked a first for Bloom Stays, and we felt this was the right year to get involved. We’ve known the organising committee for many years, and our participation helped strengthen those ties while connecting us with rural and West Kent businesses and visitors.
Furthermore, our partnerships with Docker Bakery, Block butchery and Birchwood restaurant reflect this same philosophy. These aren’t just sponsorships, but collaborations that help ensure local enterprises get a greater share of the ‘hospitality pie’ around our houses. For guests, it means more authentic experiences; for local businesses, new audiences and opportunities.
This consistent investment and commitment to local enterprises is what sets us apart from other holiday let agencies. For our owners, it’s a reassurance: you’re partnered with a company that genuinely goes the extra mile to build relationships and appeal to prospective guests – strengthening the eco-system around every property we represent.
Growing together at Bloom Stays
At its heart, sponsoring local events is about much more than simply marketing – it’s about forming connections between our holiday homes and the places they belong to.
So, when you see our name at local events, know that it’s not just a show of support. It’s also a reflection of everything that makes our business – and your property – thrive. Together, we’re not only providing great getaways for individuals, families, and groups to Kent and East Sussex, we’re working to strengthen communities, create connections, and build a shared future of success.
