An illustrated sign painted pink with the words We Are Bloom.

Bloom Stays is a holiday letting agency in Kent & Sussex

With over 30 years’ experience in holiday letting, we’ve developed an eye for detail and quality, providing remarkable stays to guests seeking a visit to the South East. We hand-pick only the best houses we can find across Kent & Sussex and, once they join the Bloom Stays family, work closely and thoughtfully with owners to make sure their homes continue to fit the changing requirements of our guests.

And our name? Our roots are in the Garden of England; we started in Kent, the garden of England, and we’re now in Sussex too. We want everyone to ‘bloom’ – whether you’re staying in our houses as a guest, or you’re an owner investing in the business of holiday letting.

Have a look at our brand brochure

The Bloom Stays way

  • Whether you’re a guest or an owner, we work hard behind the scenes to provide secure homes, systems, tools, and support to ensure everyone is kept safe and happy.
  • Each booking sends a donation to the Kent, Sussex & Surrey Air Ambulance, because that service saved our co-founder Rowena’s life in 2020. Though she’s since completely recovered, we’ve taken this cause to heart, and continue to fundraise for them year-round.
  • We partner with other small businesses in the area to give our guests the full experience of a holiday in the Garden of England. From catering, cocktail boxes and private wine tours, to balloons and cakes for family gatherings, we know it’s those small touches that make a stay in our houses feel that bit more special.
An illustration of a navy front door outline with a pink sign hung on the front with the words We Are Bloom.

We love...

The large living room of Lower Standen Farm, a Holiday Home in Benenden with an open log fire perfect for large groups.

Unique houses

A sunny conservatory with a beautifully laid table set for dinner with flowers in the middle to compliment the neutral colours. Set up by Beyond The Table.

Welcoming touches

Rowena Owen, a co founder of Bloom Stays, plumping the cushions at Dormestone Farm

Highest of standards

A beautiful hot tub looking out to the countryside and blue skies at Dairy Barn, a holiday home in Blackham village just outside of Tunbridge Wells.

Idyllic spots

Hundreds of houses might be considered, but we hand-pick only the best

We visit — and need to fall in love — with every home before it joins the Bloom Stays collection.

  • Any house we pick passes the test of being gorgeous, unique, and of an all-round quality standard.
  • The owner is the house’s creator, carer, and nurturer. We only work with owners who have like-minded values to us.
  • The house must be lovely – and so must the setting. Kent and Sussex are where we live, work and play. We only pick houses that have a spot-on location, too.
An illustration of a cardboard box turned into a holiday home with a pink pink heart popping out.
city, country and coast signpost illustration – holiday homes at Bloom Stays

Get to know us


Our team is spread across Kent & Sussex so, between us, we know the best spots for coastal walks, children’s activities, dog-friendly spots, restaurant openings, and where you can find a great cup of coffee. And we don’t stop at offering recommendations – we also have a big circle of friends that we can call upon for providing guests with bike hire, catering, beach yoga, or wine-tasting.

Get to know Nicky, our Co-Founder

‘Happy guests, happy owners’ is my mantra, and I’m completely focused on making sure the houses we offer are the best they can be, keeping up with changing trends and lifestyles.

Favourite places to eat and places to visit in Kent?

I love to visit our seaside towns, Broadstairs and Sandgate, along with Dungeness. For a countryside fix I love the Weald as there are so many pretty villages and places of interest.  I love to eat in The Goods Shed and The Pig, as well as lots of local pubs near to where I live — The Duke William, The Black Robin, The Tiger (Stowting), Five Bells (Brabourne).

Nicky Russon, a co founder of Bloom Stays, sat on the bench at Dormestone Farm with a black Labrador by her feet.
Rowena Owen, a co founder of Bloom Stays, sat on a bench at Dormestone Farm in the summer.

Get to know Rowena, our Co-Founder

I’ve sourced and managed hundreds of different holiday let properties over the years, ensuring each one has realised its full potential. Alongside Nicky, my job is to make sure that as owners, your business is looked after.

What do you love about Kent?

I love how close we are to everything; the sea, the country, and the city. Living in Canterbury means that at the weekend and holiday times, I can nip to the seaside in Whitstable to grab an ice cream, or walk into Blean Woods from my house after lunch in the city! Lots of Kent has these wonderful mixes and little gems, always ready to be discovered.

The Team

Michael Holness, a member of the Bloom Stays Team

Michael

Operations Manager

Alice Dray, a member of the Bloom Stays Team

Alice

Kent Business Development Manager

A headshot of Becky

Becky

Sussex Business Development Manager

Katie Mills, Marketing Manager at Bloom Stays

Katie

Marketing Manager

Alex Tunney, PR manager at Bloom Stays

Alex

PR Manager

Cathy

Property Manager

Esperanza Friel-O'brien, a team member of Bloom Stays

Esperanza

Guest and Owner Services Executive

Nammie, Bloom Stays SEO and Content Writer

Nammie

SEO and Content Writer